BoostPlugin, our service providers and advertising partners use cookies and tracking technologies on our website enable us to analyse use of our online services, to improve and personalise your experience of our services and to serve advertising which, on some services, may be tailored to you based on your browsing behaviour and other data held about you.
This policy describes:
What cookies and online tracking technologies are;
How we use cookies;
Analytics on our services
Advertising on our services
Your choices (managing cookies and opting out)
1. What are cookies and online tracking technologies?
Web Browser Cookies
A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognize you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyze how the site is used by you, and to serve to advertise to you.
Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organization providing services to that website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).
Tracking technologies: web beacons/GIFs, page tags, script
Web pages may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help website and app publishers to better analyze and improve their services and to target advertising based on your browsing behavior and interests.
2. How we use cookies on our website
We use cookies and tracking technologies for a variety of reasons such as to enable us to recognize when you have logged in, to improve your experience of the services and to deliver advertising. In particular, we use these technologies for:
Strictly Necessary Purposes: to keep you logged in, to facilitate a purchase, to improve the security of our services and for system administration, such as preventing fraudulent or disruptive activity;
Functionality Purposes: to remember your preferences and settings and other functionality you have requested such as remembering your username and password so that you do not need to log in each time you visit;
Analytics and Performance-Related Purposes: to record what you like and don’t like on the website and the popularity of various elements of the website so that we can ensure that it works properly at points of high usage. We also use analytics companies to gather information regarding users of our services on our behalf using cookies, log file data, and code which is embedded on our website.
More information about analytics and advertising is detailed below.
Analytics on our services
On our websites, we use Google Analytics, and other similar services like Facebook Analytics, to collect statistical information about how our websites are used. They use information such as your IP address, browser type and unique identifiers stored in (first party) cookies on your device to record how you interact with our website. On some services we also use Google Demographics and Interests data gathered via the Google DoubleClick cookie. We only use this data in aggregate form and we do not merge it with any other data we hold, however it is important to note that these reports are derived from Google’s (third party) DoubleClick cookie and device identifiers, which are also used for advertising.
These analytical services help us to know how many users we have, which parts of our sites are most popular, what browsers are used (so we can maximize compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our site and to ensure we are reaching our target demographic and to improve and tailor our services accordingly.
3. Your choices: Managing cookies and “opting out”
Opting out of Analytics Cookies
To find out more about the analytics services used on our websites and to opt-out please visit:
Google Analytics – support.google.com/analytics/answer/6004245
Opting out of Advertising Cookies
Facebook Ads – https://www.facebook.com/help/562973647153813?helpref=faq_content
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
Managing cookies and local storage on your device
Web browser cookies: You can choose how web browser cookies are handled by your device via your browser settings including to refuse or delete all cookies. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences or follow the instructions provided at: www.allaboutcookies.org/manage-cookies/, which provides information for the most common browsers.
Local Storage (Flash and HTML5): The most common browsers clear your locally stored data when you choose to delete/clear your cookies and web browsing data; consult the Help function of your browser for more details. Alternatively, you can manage which websites can store information (and how much) in Flash cookies by visiting the settings panel on the Adobe website.
The ‘Do Not Track (DNT) function on your web browser
DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third-party ad networks, social networks, and analytics companies.